Privacy Policy | Zero to Alpha

Privacy Policy

Zero to Alpha — Last updated: 24 July 2026

ZEROTOALPHA (ABN 61 261 251 186) ("Zero to Alpha", "we", "us") is committed to handling your personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth). This policy explains what we collect, why, and how we handle it.

1. What We Collect

  • Application details: name, email address, phone number, age, occupation, and your answers to application questions (including your goals and current struggles).
  • Health and fitness information you choose to share as a client (e.g. weight, measurements, training history, relevant conditions) — collected with your consent to deliver coaching. This may include sensitive information, which we only collect with consent and only as needed for the Program.
  • Payment details: processed by our payment providers; we do not store full card numbers.
  • Website usage data: via cookies and analytics tools including Meta Pixel (advertising measurement) and Mouseflow (anonymised session analytics such as scrolling and interaction patterns), plus standard log data.
  • Communications: records of emails, SMS, calls and check-ins with us.

2. Why We Collect It

  • To assess your application and conduct enrolment calls;
  • To deliver the coaching Program (programming, meal plans, check-ins, support);
  • To communicate with you about your application, bookings and Program;
  • To send SMS where you have opted in (reply STOP any time to opt out);
  • To measure and improve our website and advertising;
  • To meet our legal obligations.

3. Who We Share It With

We do not sell your personal information. We share it only with service providers who help us run the business, under their own privacy safeguards:

  • CRM, funnel and communications platform (HighLevel / LeadConnector, including SMS and calling services powered by Twilio);
  • Advertising platforms (Meta) for measurement and audience tools;
  • Analytics providers (Mouseflow);
  • Payment processors;
  • Professional advisers or authorities where required by law.

4. Overseas Storage

Some of our providers (including our CRM, analytics and messaging platforms) store data on servers located overseas, including the United States. By providing your information you consent to this handling. We take reasonable steps to ensure providers protect your information consistently with Australian privacy standards.

5. Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, including access controls on our systems and restricting data access to those who need it. No internet transmission is completely secure.

6. Cookies & Tracking Choices

Our website uses cookies and similar technologies for analytics and advertising measurement. You can control cookies through your browser settings. Meta's data practices are described in Meta's own privacy policy; Mouseflow provides an opt-out at mouseflow.com/opt-out.

7. SMS Consent

Where you tick the SMS consent box on our application form, you agree to receive calls and text messages about your application and (if enrolled) your Program. Message frequency varies and message/data rates may apply. Consent is not a condition of applying. Reply STOP to any message to opt out immediately.

8. Access, Correction & Deletion

You may request access to, correction of, or deletion of your personal information by emailing us. We will respond within a reasonable period. We may retain information we are required to keep by law (e.g. financial records).

9. Complaints

If you have a privacy concern, contact us first and we will respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

10. Contact

ZEROTOALPHA (ABN 61 261 251 186)
Email: [email protected]
Website: zerotoalpha.com.au

This document is a general template and does not constitute legal advice. Zero to Alpha recommends independent legal review.